Marketing Analysis Of Aesop s Marketing - 2696 Words

Marketing Analysis of Aesop Marketing Background Aesop is one of the Australia’s success stories in the competitive world of retailing. Dennis Paphitis established this first luxury beauty and skincare brand in 1987 in Melbourne, Australia. The purpose behind establishment of this luxury brand was to create superlative products for the skin, hair and body (Aesop: the stuff of Fables, 2012). Aesop specializes in making greatest anti-oxidant products using both plant-based and laboratory-made ingredients of the highest quality and proven efficacy. Aesop is a product-based company and regularly launches new products for skin, hair, and body in response to genuine needs expressed by its customers. Aesop sells same product worldwide. Its top 10 products are shared across the globe and the packaging is identical for each product. Currently Aesop has 70 signature stores in capital cities throughout Australia, Europe and Asia of which four stores are in the US, which is a huge step for Aesop. While many stores are closing their doors in today’s challenging economic times, or moving from location to location to â€Å"chase† their market, Aesop keeps opening new stores. Aesop is the sole brand owned by the company, with Emesis Cosmetics Pty Ltd and Aesop Retail Pty Ltd being the two Australian based subsidiary companies representing Aesop. In 2012, Aesop and Natura Cosmeticos S.A. (â€Å"Natura†), the leading Brazilian manufacturer and direct seller of Beauty and Personal Care productsShow MoreRelatedMarketing and Aesop12007 Words   |  49 PagesInternational Marketing Plan: Aesop’s Expansion into Italy TBS982 Marketing in a Global Economy Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448 Thanyaporn Theerawatphothong 4222490 July 22, 2013 Word Count: 6713 1. Executive Summary The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they doRead MoreThe Cult Beauty Brand That Tries Not3186 Words   |  13 Pages The Cult Beauty Brand That Tries Not to Be Table of contents 1. Introduction and background 2. Marketing environment and strategy of Aesop 3. Marketing mix 4. Competitor analysis 5. Recommendations 6. Conclusion 7. References 8. Appendix 1 9. Appendix 2 Introduction and background : This company was founded by Dennis Paphitis, an ex hairdresser, and established in 1987 in Melbourne, Australia. The companyRead MoreMarketing Analysis Of Aesop ( Http )1848 Words   |  8 Pages 2015-BUS5MMS (BU-W0507) - MGT AND MKT FOR SVC Individual Marketing Assignment – Marketing Analysis of Aesop (http://www.aesop.com) 30th January 30, 2015 Submitted to- xyz Submitted by – Deepak Singh (18174976) CONTENTS Company Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Sustainable Practices†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Company Overview Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products whichRead MoreAesop And Its History Analysis3243 Words   |  13 Pages â€Æ' TABLE OF CONTENTS †¢ AESOP and its History †¢ PRODUCTS †¢ PACKAGING †¢ SUSTAINABLITY PRACTICES †¢ AESOP’S CUSTOMERS †¢ PRICING STRATEGY †¢ PROMOTION †¢ DISTRIBUTORS †¢ COMPETITORS †¢ RECOMMENDATIONS †¢ CONCLUSION †¢ REFRENCES †¢ Appendix AESOP AND ITS HISTORY Aesop was established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. The company is committed to using both plant-based and laboratory-made ingredients of the highest qualityRead MoreMarketing Environment And Strategy Of Aesop2668 Words   |  11 Pages Marketing analysis of Aesop Aim: A study of the marketing environment and strategy of Aesop Introduction and marketing background Aesop is a firm that started its operations in Australia and works in an extremely competitive environment. The main objective of this marketing plan is to introduce the products of Aesop to the global markets. It becomes essential to analyze and research the product as well as the market in order to create a stronger strategy fit and align allRead MoreAnalysis Of The Launch Of French Beauty And Cosmetics Giant2215 Words   |  9 Pagesaffects the current beauty and toiletries industry in Australia. It also conducts an opportunity analysis for Sephora to identify its key competitive factors to gain an edge in the Australian market. Findings suggest that Australia is a viable market for Sephora but it has a few drawbacks. â€Æ' Table of Contents Topic Page Number INTRODUCTION 3 ANALYSIS OF BACKGROUND 3 STATEMENT OF SCOPE 3 METHOD 3 SWOT ANALYSIS 4 ENVIRONMENTAL FACTORS 5-8 COMPETITION 8 STRATEGY 8 CONCLUSION 9 BIBLIOGRAPHY 10 IntroductionRead MoreMarketing Mix4711 Words   |  19 Pagesnotes A)Marketing Mix variables (The 4 P s of Marketing) The major marketing management decisions can be classified in one of the following four categories: * Product * Price * Place (distribution) * Promotion These variables are known as the marketing mix or the 4 P s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix Read MoreStrategic Management Report: LOccitane En Provence5510 Words   |  23 Pagescompetitors will be presented by a strategic group map, of the most relevant industry, like Body Shop. The SWOT analysis will reveal if there are lot of barriers or not, that is to say if Occitane en Provence is in danger in front of possible competitors. As a contribution to the analysis, further strategic management framework will be provided for an in-depth competitiveness analysis. Finally, recommendations will be made according to the strategy analysed, to know what L’Occitane should be doingRead MorePresent Day Robotic Surgery and Beyond8509 Words   |  35 Pagessurgery; commonly known as telesurgery. By the early 1990 s scientist from the NASA-Ames team joined Stanford Research Institute (SRI) surgeons to develop a telemanipulator for hand surgery. Dr. Dave Williams of the Canadian Space Agency spearheaded a project that would test this specific type of Robotic surgery. With the use of satellites to relay the signals needed to connect a surgeon s console to a robot, Telesurgery would allow surgeon s to reasonably operate on a patient just about anywhere