The Fifth Elephant Review Essay Example

3 Steps to Acing Your Upcoming Group Interview You’ve been approached in for a board meet. Perhaps you’re threatened. Perhaps frightened. Possibly you’re not even sure you comprehend what that really involves. Whatever your degree of fear, here are three simple strides to traversing your board meet tranquilly and in one piece. Stage 1: BEFOREYou reserve the privilege to ask who will be on your board. Do this. At that point inquire about each board part as well as could be expected. You’ll have the option to make sense of a considerable amount and get ready better for what each may be generally quick to ask you. What does this specific gathering of individuals educate you regarding what the organization is attempting to assess?You can likewise ask to what extent (generally) the meeting should last. This will give you a nice sentiment for what amount to and fro conversation will be conceivable, how much space you’ll be given to pose inquiries, to what extent your answers can be, etc.Step 2: DURING Treat every individual on the board like an individual not simply one more anonymous face. This isn't an indifferent divider asking you inquiries. Every questioner on your board is another chance to make a human association and persuade that a lot more individuals in the organization what an extraordinary fit you would be.Be sure to observe everybody’s name as they are presented. Record every one if that causes you recall. When responding to questions, talk straightforwardly to the person who asked, yet then attempt to widen your answer out to cause the remainder of the board to feel remembered for the discussion.Step 3: AFTERYou’ve took in their names and put forth an attempt to interface with each board part presently thank every single one of them earnestly withâ solid eye to eye connection and a quality handshake. From that point forward, it’s the typical post-meet follow-up methodology. Be that as it may, recall that you have to keep in touch with one card to say thanks for each board part. It appears to be a torment, however it’s these little contacts that will help set you apart.The board talk with: 6 hints for previously, during, and after

Integrated marketing communication Essay Example | Topics and Well Written Essays - 750 words

Coordinated advertising correspondence - Essay Example The objective gatherings that are utilized with the carbon impression of the UK and the legislature is one that is recognized by the attention to an Earth-wide temperature boost and decreasing the carbon impression. The methodology is one which is reliant first on discovering people that are keen on the carbon impression decrease and which can modify and change how the administration can make a reaction to riding the transport and train. The objective gatherings will initially should be partitioned by those that drive and drive to work from various fragments and areas of the town. By moving toward socioeconomics by zone and by work areas, there will be the capacity to show the comfort that is a piece of the carbon impression. Consolidating this with the consolation and mindfulness will give considerably more chances to the objective gatherings and the desires that are related with this. The objective gathering by segment and regions in which people are found is one which is trailed b y upgrading the objective gathering with correspondence strategies. The people should see the advantages of driving to work. Comfort, sparing the earth, lessening the carbon impression and supporting government activities is a portion of the correspondence procedures which can be utilized. Consolidating this with the useful perspective of the carbon impression will assist with urging much more drivers to take the transport or train while rousing people to discover helpful and oversimplified approaches to lessen the carbon footprint.... As this develops, there will be the capacity to grow the mediums into a feeling of computerized availability and informal publicizing to expand the prominence of driving potential (Winer, 2009: 15). The capacity to work with IMS is one which can facilitate the correspondence by permitting clients to work explicitly with the alternatives for driving. The IMS is one that is joined with taking a gander at fragments that might be keen on various sorts of driving alternatives. Joining this with endeavors for computerized associations will improve the correspondence that is utilized. Rather than making benefits that are just founded on the desires and advantages, informal exchange and buyer connection can assist with delivering an alternate degree of prominence to the drive while making an alternate dynamic toward different sections. This will likewise give input to expand the drive choices, explicitly with furnishing the objective markets with coordinated choices for better driving, simpl er methods of associating with others and choices to build the ideas of utilizing a drive choice rather than the need to include accommodation inside the workspace (Jiang, 2010: 33). 2. The Brockholes area is one which requires a divided market between organizations for meeting appointments and the amusement that is accessible for families. These particular objective markets can additionally be isolated by premiums, explicitly due to the experience trails, guest focus and disclosure regions. The food shop and blessing shop just as particular exercises for wild feathered creatures can help give much more options in contrast to those that are taking a gander at the various alternatives for the meeting appointments and family visits. To make the correct methodology, there should be correspondence about

IELTS Opinion Essay Samples

IELTS Opinion Essay SamplesLearning the language, even if you have learned it before, will prove to be very beneficial in the future when you go for the opinion essay samples. Some people find this difficult as they often do not understand how difficult it is to speak and write English. It's true that you do not need to be a native English speaker to get the right opinions from IELTS. Most of the online institutes are offering samples with either video or audio training and with appropriate feedback on the kind of grammar and sentence structures.Your participation in such an opinion test is not just about getting the right answer; it is also about becoming familiar with the written and spoken language. The IELTS opinion essay samples will make sure that you acquire good grammar in writing and the kind of sentence structures. You will also have to study the structure of the different verbs, the placement of the articles and of course the grammar rules.The above mentioned reasons of ge tting the opinions are very important when you are trying to pass the exam and win the highest scores. Once you have the opinions and you know the rules, you can put them to use. You may be able to do that without any grammatical training.It is advisable to study and practice so that you have become familiar with the grammar test questions. These will help you learn the rules and the most common mistakes and avoid making them in the future. There are several such online institutes where you can gain this information in an efficient manner.These opinions on the opinion test will help you be prepared for the full test. You will be able to differentiate between correct and incorrect answers in most cases. All the questions that you encounter in the test will be clearly laid out for you. This will help you a lot as you do not need to go back and check all the cases again. You will also receive feedback of your performance. You will be provided with suggestions for improvement or even to revise it to the best possible way. An online IELTS test will give you the opportunity to see the various kinds of questions and provide you the help for you to revise them. You can consult with your teacher or even take help from other teachers and make any changes that you need.This advice to study and practice will help you gain the knowledge and improve your writing and communication skills. You will also be able to take proper feedback on your performances. This will help you improve your writing skills and increase your confidence level and be able to talk to anyone and talk to your peers about your results. These are just some of the reasons that you need to find the resources that can help you improve your English writing skills.

The Effects Of Self Disclosure On Performance Improvement...

ï‚ § Ensure creative climate and promote interaction for communicating the performance improvement strategies. †¢ Focus on the needs and interests of people communicate. Instead of winning the lottery or win over others how to beat you collect or provide information in a way that creates a climate for positive communication and transfer of accurate information. Communication tends to get things done and to maintain and build good will, because each understands the needs and interests of others. †¢ Self-Disclosure Related to demonstrate that they meet and feel about the current situation and provide information about the past that affect this reaction; In this way, they allow others to know more about you. This transparency, acceptance and†¦show more content†¦At first, anything new may feel unnatural or artificial, and you may be anxious to see the results. Therefore, the first steps in learning to appreciate the ideas of others is believing that others can contribute something worthwhile, listening intentionally to them, and perhaps even changing your way of thinking. Knowing that the rewards will benefit you should help keep you motivated. †¢ Be patient: Letting others influence your plans and thought process with their ideas isn’t something that happens all at once. One way to begin is to identify one specific decision or project on which you will seek and consider some outside opinions. As you do, be aware of your natural defenses and give some thought as to how you will respond. †¢ Be receptive: Listening to others or reading about the opinions of others can be valuable tool, aiding in your research, adding to your knowledge, and enriching your life and performance. †¢ Be respectful: Respecting the views and opinions of others is a vital life skill. Realize that their opinions have been formed by their experiences different than your own. Never tell someone that he or she is wrong. Bo Bennett says that doing that is â€Å"effective communication suicide.† Be reflective: On the heels of having been intentional about considering the ideas of others, take some time to consciously reflect on the process. What worked well? What would you change next time? Perhaps most importantly, what did you learn? Don’t limit yourShow MoreRelatedFinancial Education : An Organization For The World Of Economics And Finance905 Words   |  4 PagesFinancial Protection Bureau (CFPB), an established regulatory authority in the current financial market for consumer financial products such as checking and savings, payday loans, credit cards, and mortgages, to study â€Å"effective methods, tools, and strategies† and to make recommendations to improve financial education outcomes via the development of sound and effective financial programs. With such a variety of financial products offer in the financial market today, consumers deal with demandingRead MoreQuestions On Start Your Business Planning1349 Words   |  6 Pagesadministration, how to deal with costumers communicate effectively and assertively, assess and understand the role and impact of leader in an organization, become aware of the dynamics and organizational changes today, develop strategies for solving problems, marketing strategies, packaging, analyze the profile of the entrepreneur. A person can make an idea a business, however, is not the same as having it in his head that develop it. The first thing an entrepreneur should do to do when starting an ownRead MoreEssay on Final Study Guide1546 Words   |  7 Pages a. Working on nonstrategic tasks, low task variable b. Little interpersonal contact, no association with higher up c. Many rules, established routines and predecessors d. Need many approval e. Low rewards for good performance, little publicity and external exposure 6. What are specific things you can do to overcome powerlessness? a. Social exchange i. Find currencies that are actually valued by others b. Build relationships based upon trustRead MorePolitical Ties With Other Countries Which May Influence Trade Agreement Essay1619 Words   |  7 Pagessport, because most of Mr Price staff imported from china and china is involved in the bricks. If the price increase it will affect the customer and they suppliers. The minister of sport Mbalula Fikile bans international game in south Africa this will effect Mr price sport store due to income. Physical Mr. Price sport is not located in so many places; those places that it located it has much better access to transportation, much safer, closer to food shop, and it convenient. All the shop has camera forRead MoreLeadership And Effective Leadership For Learning1444 Words   |  6 Pagesthrive. 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There exists the classic principal-agent problem with regulators needing good data about firm’s pollution levels, but the firms do not have a medium or drive of providing such information. This information asymmetry is addressed through introducing instrumentsRead MoreThe Position Of Director Of National Intelligence1669 Words   |  7 Pagesfor the Intelligence Community (IC), would be Congress. Dr. John Gentry mentioned, a pernicious dysfunction, driven by Congress, is the notion that an IC focus on process and presentation, not substance, is adequate to improve the IC’s analytic performance. One way the DNI can improve information sharing is overseeing the hiring of experienced analysts. The IC needs adequate and reliable and competent analysts in order to analyze information, produce an intelligence product, and effec tively disseminateRead MoreCPA 118 ETHICS NOTES6292 Words   |  26 Pagesknowledge and skill Apply diligence 4. confidentiality 5. professional behavior the conceptual framework approach adopted in the Code is principles-based, setting forth the principles as well as rules of conduct. Threats Self-interest threats Self-review threats Advocacy threats - promoting a position or opinion that compromises objectivity Familiarity threats: a close relationship where one becomes too sympathetic to others Intimidation threats : actual or perceived and is a deterrentRead MoreDevelopment of Triple Bottom Line Reporting and how this will Impact Financial Reporting and the Conceptual Framework2493 Words   |  10 Pagesseeking firms will not spend any dollar for non-value adding processing. (Smith, Thorne and Hilton, 2006) However, even with the lack of regulation, many organisations voluntary publicly release information about their social and environmental performance. (Deegan, 2009) According to Richard (1993) finding, investors intent to choose the company investing whether it demonstrates that is a market leadership or offer above average growth or bring in strong management. However, there are few companiesRead MoreLsi Life Styles Inventory Paper1768 Words   |  8 Pagesthe positive and negative qualities of our personalities and ways to improve upon them. A look at my LSI styles complex radiates that my primary thinking style is linked to the avoidance category. The avoidance s cale states that I tend to use the strategy of withdrawal by hiding my feelings and being shy to express myself. It also states that as things become more threatening to me the more I tend to avoid those situations. These thinking styles are linked to feelings of denying responsibility for

organizational behavior - 1213 Words

CHAPTER 4 CASE â€Å"EQUITY MOTIVATES EMPLOYEES AT AMERICAN FLATBREAD† 1. Is American Flatbread using a traditional approach to motivation, a human relations approach, or a human resource approach? Explain. American Flatbread is using the combination of a human relations and human resource approach. The management believes that contribution and participation would enhance motivation. They also believe that people would want to contribute anything of importance for the good of the organization. Schenk injects and contributes a sense of realness, fun, relating to the company’s mission, and recognizing beauty; all of these were his manners of applying human relations approach. Human resource approach is applied by the encouragement of the†¦show more content†¦Being a manager is not as easy as we think. Based on Pernille’s story, she had gone through many disappointments and challenges with her prior job, but it certainly not give her any grounds to bring herself down. She used that unpleasant incident to be more optimistic and confident to reach her goals in life. Therefore, as she goes on to pursue her dream, she became the first and only woman to be part on the com pany’s North American board in the management ranks at Ikea. Despite the fact that she turn out to be very successful, yet there is something missing in the puzzle of her life. As she was so busy chasing her ambitions, she didn’t realized that she has a family waiting for her. Therefore, after recognizing that problem, as what I’ve said earlier in my second sentence, she then set limitations in order to balance out things right. Now, she turns out to be more fulfilled and contented in her existence here on earth. 2. Does Pernille Spiers-Lopez have a universal perspective on her work or situational perspective? Why do you think so? As what we understand based on the case, we chose the situational perspective. Generally, in connection with what we answered in the previous number, we had successfully identified the problem. Thus, we will utilize that information in illustrating the situational perspective. Situational perspective or approach essentially imply that approaches to anyShow MoreRelatedOrganizational Citizenship Behavior4841 Words   |  20 PagesTable of contents: Page # 1. Literature Review 1 1.1. What are Organizational Citizenship Behaviors (OCBs) 1 1.2. OCB and its link with Organization 3 1.3. How OCB’s are exhibited by employees 4 1.4. Importance of OCB 5 1.5. Effect of OCB on employees 6 2. Introduction to Organization 6 2.1. Allied Bank Limited 7 2.2. Meezan Bank Limited 7 2.3. First Women’s Bank 7 2.4. MCB 7 3. 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Government Policies on Australian Aboriginal Health free essay sample

A look at past and present Australian government policies that address the issue of Aboriginal Health. This paper examines past and present Australian Government policies which have impacted and been implemented to address the issue of Aboriginal Health. The author also examines issues such health issues, substance abuse and the high rate of youth suicide. The status of Aboriginal health in Australia is currently at critical levels much money needs to be injected and considerable work needs to be done to tackle such important health issues as diabetes, mental disorders, substance abuse and the high rate of youth suicide. Along with this, many other related issues need to be addressed, such as the stolen generation, native title, preservation of cultural identity and the topic of reconciliation. The outlook for the future is improving however, in that the government and Aboriginal groups are working together towards a positive outcome through the implementation of innovative government policies aimed at tacking the core issues affecting Aboriginal communities around Australia. We will write a custom essay sample on Government Policies on Australian Aboriginal Health or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

TNT Express UAE Company External Communication

Communication refers to the exchange of information and thoughts either through symbols or words between two or more individuals with the objective of creating a common understanding.Advertising We will write a custom research paper sample on TNT Express UAE Company External Communication specifically for you for only $16.05 $11/page Learn More Alternatively, American Management Association (AMA) defines communication to include any behavior that culminates into interchange of meaning. Communication is an important component in the success of firms in different economic sectors. Debasish and Das (2009, p.13), assert that organizational communication forms the basis of a well governed firm. Lack of a favorable communication climate within a firm can limit a firm’s effectiveness with which it deals with the modern complexities characterizing the business environment. Communication is inseparable from other organizational functions (Debasish Das, 20 09, p. 13). According to Krizan, Logan and Williams (2008, p.5), a firm should have a well integrated internal and external communication networks in order to survive the competitive business environment. Communication determines the probability of a firm succeeding. For example, the success of firms’ day to day activities is affected by the effectiveness with which information is exchanged amongst the employees. Some of the most common types of internal communication within firms relate to performance objectives, financial data, customer orders, employee production reports and job instructions. Through such information, the efficiency with which a firm’s management team makes strategic decisions is increased. There are diverse purposes why firms should consider communications as an organizational asset. One of the purposes relates to giving instructions and guidance through which various issues should be addressed. Communication also contributes towards integration am ongst the various stakeholders culminating into emergence of good inter-relationships. There are a wide range of benefits associated with external communication. For example, an effective external communication contributes towards creation of a high goodwill. Debasish and Das (2009, p.17) are of the opinion that the image of an organization is dependent on the nature of relationship it establishes with the external environment.Advertising Looking for research paper on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, it also enhances a firm’s continued growth and long term existence as a going concern entity. Failure to incorporate an effective external communication mechanism can result into stagnation in business growth. Boone and Kurtz (2010, p.45) assert that businesses utilize external communication as a strategy to retain their operations, maintain their market positions, to create customer rela tionships. The scale of a firm’s external communication may either be local or international. A firm’s external communication may entail a wide range of issues such as making sales calls, posting employment notices, advertisements, news releases, making bank transactions and reporting to various governmental agencies. Some external communications such as creating awareness regarding introduction of a new product in the market, undertaking plant expansion and making annual reports have a long range impact on a firm. According to Krizan, Logan and Williams (2008, p.5), business communication is transactional in nature in that it entails establishment of a give-and-take relationship between the stakeholders (the sender and the receiver). The core objective is to establish a mutual understanding. However, firm’s management teams are faced with a challenge with regard to maintenance of an effective external communication within their firms. The resultant effect is th at most organizations are characterized by poor communication. This paper is aimed at conducting a comprehensive analysis of external communication. Objectives of the study Objectives of a study include the various goals that the researcher intends to achieve. This study is guided by three objectives as outlined below. To conduct an analysis of the external channels of communication incorporated by organisations. To evaluate the effectiveness with which TNT Express UAE has integrated external channels of communication. To recommend other channels of external communication that the management team of TNT Express UAE should consider. Research Method Integration of an effective research design is paramount in determining the success of a particular study. In conducting this study, the researcher incorporated both primary and secondary research methods. The secondary research method used in the study entailed reviewing past literature on the topic from secondary sources of data such a s books.Advertising We will write a custom research paper sample on TNT Express UAE Company External Communication specifically for you for only $16.05 $11/page Learn More On the other hand, the primary research method used entailed conducting interviews with TNT’s Express UAE customers and suppliers as the main respondents. The respondents were selected at random by approaching the company. The researcher designed a questionnaire which was used in interviewing the respondents. The researcher administered the questionnaire to 10 respondents. Significance of the study The case study will enable the researcher to determine the effectiveness with which TNT Express UAE has integrated external communication. It will also enable the management team of TNT Express UAE to understand the gaps within the organisation with regard to external communication. As a result, the study will give the management team insight on how to improve its external communicat ion. On the other hand, the literature review will give the researcher an understanding of the importance of external communication in the survival of a firm as a going concern entity. The review will also give the researcher an understanding of the various channels of external communication that business organisations can incorporate. Limitations of the study In conducting studies in different academic fields, researchers usually consider wide scopes. This increases the effectiveness of the study. However, it is difficult to address all the aspects of the study through a single study. External communication in businesses is such a wide field of study that the researcher cannot exhaust in a single study. This study is limited in that it only considers two research methods which include literature review and case study. Literature Review External communication is vital in the success of firms since they do not operate in a vacuum. Krizan, Logan and Williams (2008, p.5) defines extern al communication as the flow of work-related information between a firm and the various entities with which it interacts. In their operations, firms come into contact with a wide range of stakeholders such as suppliers, governmental agencies, the society within which it operates competitors and the media. Therefore, establishment of an optimal external communication is paramount. There are diverse reasons why external business communication is essential as discussed herein. According Kitchen (1999, p.112), external communication contributes towards a firm establishing a sustainable and supportive relationship with the external stakeholders. For a firm to succeed, it must integrate marketing as one of its functions. The success with which a firm undertakes its marketing activities is dependent on its effectiveness in creating market awareness. External communication also contributes towards an increment in a firm’s shareholders value. This arises from the fact that a positive image culminates into an improvement in the firm’s share price.Advertising Looking for research paper on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More A rise in a firm’s share price culminates into a rise in the shareholders confidence pushing the firm’s share value further up. The resultant effect is that the shareholders wealth is maximized. Additionally, external communication contributes towards improvement in a firm’s credit rating. As a result, its ability to source for credit finance successfully is increased thus increasing its expansion and growth ability. External channels of communication There are a wide range of channels of communication that organisations use in communicating with the various stakeholders. These channels can be categorised into three groups as outlined below. Written channels of communication Oral channels of communication Visual channels of communication Written channels of communication Mass-media This is one of the most commonly used channels of communication. There are a wide range of written channels that a firm can utilize. In undertaking their marketing role such as crea ting market awareness, most organisations integrate advertising as one of methods of creating awareness. According to Nurula (p. 187), organisations must employ marketing communication in order to create sufficient awareness to potential customers. To attain this, most business organisations have integrated the concept of advertising. According to Nurula (p. 187), advertising plays a vital role in creating awareness regarding the existence of a firm’s product in the market. In addition, advertising contributes towards a firm being efficient in creating the intended message. For advertising to be successful, it is paramount for firms to conduct an effective identification of the target audience in order to determine the most effective channel of advertising to use. Effective channel selection increases the prospective of the intended message reaching the target audience. Currently, businesses are faced with a wide range of channels to select from in their advertising processes . This is due to the fact that media usage has become very fragmented (Narula, 2006, p.190). Organisations can select from mediums such as the television, radio and the print media for example magazines and newspapers. Additionally, firms can decide to incorporate outdoor channels of advertising such as by electing billboards in strategic locations such as market places, and along roads. Organisations can also decide to undertake exhibitions of its products in an effort to communicate product information to its customers. However, in selecting their mass advertising mediums, management teams should analyse the probability of success by utilising a particular mediums. Amongst the elements that should be selected is the market coverage of the medium. Firms should select a channel that has extensive market coverage in order to reach a large number of customers. According to Narula (2006, p.191), organisations should be creative and innovative in designing the advertisement content whic h includes the message. This message can either be communicated via graphics, picture images, slogans or cartoon. However, the message should be focused according to the targeted audience. In addition to the conventional channels of external communication such as use of television, radio, use of billboards and print media, organisations should also appreciate the role of information communication technology in advertising. As a result, firms should incorporate emerging channels of advertising. One of the channels that firms should consider includes the internet. Currently, most organisations are integrating the internet as a medium to communicate to the public. To attain this, organisations in different economic sectors are increasingly designing their own website. According to Masterman and Wood (2006, p.109), organisations can use their website to communicate to the public such as the investors, sponsors, current and potential customers on a wide range of information. The organisa tion can design the website in such a way that gives the customers an opportunity to select the type of information they require. For example, some of the information which an organisation can post on its website may relate to its products. This will enable customers to understand the firm’s products and services. The internet increases the efficiency with which a firm communicates with the public. This arises from the fact that it is easy to update the information posted on the internet. Masterman and Wood (2006, p.109) are of the opinion that the internet does not only enable a firm to create an efficient interaction with the customers but also other intermediaries such as the suppliers. It is vital for firms to maintain an effective communication with its suppliers. Communicating to the suppliers can enhance a firm’s quality of products and services. This is due to the fact that a firm is able to give specifications on the nature of the raw materials required. Consi dering the complexity of the business environment, maintenance of a continuous relationship with the suppliers is an important consideration. To attain long term survival, firms it is vital for firms to undertake continuous advertising. Business letters According to Guffey, Rogin and Rhodes (2010, p.183), business letters are amongst the most powerful mediums through which organisations undertake external communication despite the increase in the use of emails. Guffey, Rogin and Rhodes (2010, p.183) assert that the continued utilisation of business letters arises from a number of reasons. Firstly, it is possible to keep business letters if permanent records are required. In undertaking business transactions with various external stakeholders, most organisations require permanent records. Business letters may contain sensitive information such as information regarding business agreements and decisions. Written communication such as use of letters can also be utilised when communicati ng to other intermediaries such as retailers, wholesalers and distributers. Some of the information which may be contained in these business letters relates to incentives, order processing, special offers, product availability, contractual aspects, and delivery aspects. Written communication such as letters can be used to invite orders and communicate special offers. Despite the increased utilisation of emails and telephone conversation in making business transactions, some important information is exchanged via business letters. Information which may be contained in business letters relate to the terms of the transaction and agreements. Such letters are filed by the parties for record purposes (Guffey, Rogin Rhodes, 2010, p.183). Secondly, business letters are an important in that they ensure maintenance of a high level of confidentiality. Despite integrating emerging technologies such as the emails, businesses have appreciated the challenges associated with digital communication. For example, sensitive business documents can lose their confidentiality in the course of them being transferred digitally. As a result businesses consider using business letters in communicating to certain external stakeholders such as shareholders. Business letters have a certain level of confidentiality since they cannot be retrieved by unauthorised individuals. Guffey, Rogin and Rhodes (2010, p.183) assert that business letters are an effective channel of external communication in that they are persuasive. A business letter can have a significant influence on the target audience. This arises from the fact that a firm takes time in organising the intended information. Direct mails Organisations can also integrate direct mails in communicating to their customers. Direct mails as a method of creating awareness regarding a firm’s products and services is commonly used when marketing to organisational customers. In this method of communication, a marketer takes promotional ma terials directly to the potential customer. Marketer asks the customer to respond through mail or personal visit. According to Nurula (p. 187), direct mails are strong channel of communicating to the potential customer. This is due to the fact that, they can influence a consumer to purchase a new product introduced in the market. In marketing to organisational customers, businesses continually utilise direct-mail letters. Annual reports In their operations, firms are required to account to the shareholders and the public on the various issues that it has undertaken during a particular year. This form of communication is achieved by releasing annual reports. Some of the information contained in the annual report relates to the firm’s financial performance. Annual reports are important channel through which an organization can disclose its operations. The result is that the stakeholders’ level of confidence is enhanced. Press releases One of the ways through which a firm can enhance its relationship with the external stakeholders is by incorporating the concept of public relations. According to Kitchen (1999, p.111), public relations entail the process through which an organization maintains its reputation. Alternatively Jefkins defines public relations as the process through which an organization deals with untreated credible facts in order to eliminate any misunderstandings. This means that the core objective of public relation in an organization is to create a high level of understanding and to influence the opinion of the public thus gaining its support. Kitchen (1999, p.111) is of the opinion that a firm’s ability to succeed in the long term is dependent on what the consumers think about the firm, what it says and does. This arises from the fact that a firm’s actions affect its reputation. A study conducted by Mazur and White revealed that public relations should be considered as component of a firm’s strategic management (Kitchen, 1999, p.111). This means that firms should incorporate public relations in their financial and human resource management strategies. According to Kitchen (1999, p.111), public relations as a form of external communication through channels such as press releases contributes towards a firm’s long term success by identifying and predicting issues that have a probability of affecting its relationship with external stakeholders. Public relations play a vital role in establishing cohesion with the external groups vial effective communication. Upon identifying the external groups, an organization’s public relations manager is able to determine the most effective strategies to establish and maintain communication. Kitchen (1999, p.112) asserts that public relation is an important component in the existence of an organization for a number of reasons. One of these factors relates to strategic crisis management. Business organizations cannot rule out the probability of crisis in the process of interacting with the various external entities. In such a situation, it is paramount for firm’s management teams to resolve such crisis optimally in an effort to restore the organizations public image. This can be attained by integrating effective communication such as undertaking a public relations campaign. However, the success of such public relation campaigns is dependent on the effectiveness with which the firms have established external communication with the external stakeholders. One of the ways through which a firm can retain its image is by producing information brochures or flyers. The information brochures and flyers should explain the organizations’ stand to the public. Additionally, public relations manager may also consider posting articles in the local dailies. A number of firms have integrated written channels of communication in an effort to restore their image. For example, Reliance Limited which is a petrochemical firm opera ting in India was sued by the Indian government due to its involvement in irregular business activities within the stock market. The prosecution led into a massive decline in the firm’s share price arising from a decline in the shareholder’s confidence towards the company. In an effort to redeem itself, the firm undertook a comprehensive public campaign to counter the government’s allegations. This was attained by telling the public the truth and the facts of the matter. The campaign was successful in that the firm regained its lost confidence hence restoring the public image. The importance of external communication in crisis management is also evident in the case of Coca-Cola and Pepsico which are multinational companies operating within the soft drink industry. In 2003, the two firms were accused by an independent public interest organization by the name Center for Science and Environment in India of selling soft drinks that were contaminated with pesticides. CSE alleged that it had conducted a scientific analysis on the two companies’ soft drinks and found high levels of contamination by pesticides. The director of the independent group said that such levels of contamination could result into birth defects, cancer and also harm individuals’ nervous systems if consumed for a long period. In addition to the criticism of the soft drinks by CSE, the two firms were also criticized by another public interest group by the name India Resource Center (IRC) of over consuming and polluting India’s scarce water resource (Carrol, 2009, p. 856). IRC accused Coca-Cola of subjecting the Indian population living around its bottling plants to severe water shortages. In its opinion, IRC was of the opinion that Coca-Cola was depleting the water table. The firm was also accused of polluting the soil by distributing its solid waste to the farmers within the vicinity in which it operated as fertilizer. In 2004, the Indian parliament bann ed Coca-Cola from selling its soft drinks in its cafeteria. During the same year, the Indian Supreme Court ordered the two companies to include warnings in labeling their products (Carrol, 2009, p. 856). This led into a significant decline in the firms’ sales in subsequent year. In an effort to regain public confidence, the two companies undertook a comprehensive public relations campaign via public announcements and press releases. Oral channels of communication Negotiations and round table discussions Negotiation is an important component in business communication. Negotiations enable a firm to extend dialogue into the public realm thus attaining consensus building. According to Lerbinger (2006, p.72), negotiations as a channel of communication enables firms avoid government involvement. The objective of negotiations in organizations is to attain a win-win outcome whereby all the parties involved benefit. In their operation, businesses encounter a wide range of situations t hat require negotiation. According to Chaturvedi and Mukesh (n.d, p.194), negotiations may be utilized in the event of problems that are not easily resolved by one individual. Through negotiations, it is possible to overcome the disagreements. However, negotiations are only possible if the involved parties are willing to negotiate. Businesses can utilize negotiations in case of conflicts with external parties such as the society in which they operate. By communicating with the society members, a firm positions itself in the society as a responsible business entity. In their operation, organizations are required to engage themselves with corporate social responsibility. This entails helping the members of the society within which they operates by engaging themselves with certain projects. To be effective in their corporate social responsibility, organizations should engage the society leaders in negotiations so as to determine the most appropriate social project to invest in. There a re two forms of negotiations that an organization can adopt. These include formal and informal negotiations. In formal negotiations, the parties involved stipulate the agenda and arranges a meeting. The parties involved are also assigned specific roles. For example, one of party may put forward the reasons for the negotiation while the second party makes the suggestions. The third party may evaluate whether there are any omissions in an effort to ensure success of the negotiation. Formal negotiations are possible to undertake in that the parties have sufficient time to analyze the situation. On the other hand, informal negotiations are casual in nature in that there are no formal arrangements. Exhibitions and trade fairs According to Blythe (2005, p.578), a significant proportion of businesses integrate trade fairs and exhibitions in their marketing processes. However, there are number of debates over the effectiveness of trade fairs and exhibitions in communicating to the public. M ost scholars argue that trade fairs and exhibitions are not effective when compared to advertising. This is due to the fact that only a small percentage of prospective customers attend the exhibitions and trade fair hence accessing the information. Despite this Blythe (2005, p.578) is of the opinion that exhibitions are most common in business-to-business transactions. This arises from the fact that they give marketers an opportunity to interact with prospective customers. Trade fairs and exhibitions are usually organized on an international scale. Therefore, utilizing this channel of market communication can contribute towards a firm expanding its market coverage by meeting customer from different countries. Blythe further asserts that trade fairs and exhibitions give the customer and the seller an opportunity to develop their relationship. He cites the relaxed environment in which the two parties interact as the contributing factor. Trade fairs and exhibitions are an important cha nnel through which a firm can attract organizational customers. This arises from the fact that most of the individuals who patronize the fairs and exhibitions are administrators of organizations in different capacities (Blythe, 2005, p.578). Audiovisual and digital channels of communication There are different types of audio-visual and digital channels of communication. The main common forms include use of videos, faxes, weblogs, websites, telephone and emails. Case Study of TNT Express U.A.E TNT Express U.A.E was established in 1946. The firm operates as a multinational company with its headquarters located in Dubai. In its operation, TNT Express provides delivery services of document, parcels and freight shipment to its customers who are distributed in more than 200 countries. The firm serves its customers through road and air. To attain its goals, the firm’s management team ensures that it has all the necessary resources. Currently, the firm’s human resource base is composed of more than 75,000 employees who are distributed in the 200 countries (TNT Express UAE, 2011, para.2). To be effective in its logistics, TNT Express UAE has a fleet of 47 aircrafts and more than 25,000 vehicles. All the firm’s operations are guided by clearly stipulated missions that entail ensuring that it exceeds the customer’s expectations with regard to delivery of documents and other goods. To attain this, TNT Express has incorporated an effective delivery network that entails door-to-door service. Decision to incorporate door-to-door strategy in its delivery network arose from the firm’s intention to deal with the daily challenges that it encounters. Since its inception in 1946, TNT Express U.A.E has developed delivering expertise. Currently the firm has emerged as the leader in express delivery services (TNT Express UAE, 2011, para.2-6). The firm’s management team is also committed towards ensuring that its service delivery contributes t owards a high level of customer satisfaction. This is inline with its mission of delivering value to its customers and instilling pride (TNT Express UAE, 2011, para.2). One of the ways through which the firm has attained this is by being committed towards establishment of a strong and long term relationship with its customers. To attain this, TNT Express UAE ensures that the customer’s products are handled with a high level of care. In order to create customer satisfaction, the firm has incorporated a number of standards that guide all its employees. Some of these standards include ensuring honesty, operating as a team and being passionate towards the customers In addition, the firm also ensures that the customers receive their parcels and documents being delivered in time. In its operation, TNT Express UAE has integrated a number of external communication channels. Ninety percent of the respondents interviewed said that TNT Express UAE issues press releases and statements fr equently through its press office. As a result, its customers are able to receive the required information. The press releases and statements enable TNT Express UAE to provide journalists with information on various issues that are requested by the public. The resultant effect is that the firm is able to communicate effectively with the various external stakeholders who require the company information. Considering the intensity of competition within the industry, TNT Express UAE has appreciated the importance of developing a strong relationship with organisational customers. To attain this, the firm has integrated the use direct mail in communicating to the customers. Seventy five percent of the respondents interviewed said that the firm sends business letters and direct mails from time to time. As an external channel of communication, the use of direct mail have been efficient for the firm considering that it is mainly involved in business-to-business transactions. TNT Express has also incorporated non-conventional channels of external communication one of them being the use of digital channels. Seventy percent of the respondents cited the website as one of the most effective digital communication that TNT Express UAE utilizes. TNT Express UAE has designed a website through which it provides information to external stakeholders. Through the website, the firm posts diverse company information and news. Some of the information which the company provides through the website relates to the services that the firm offers. TNT Express offers a compressive set of services. Some of the main types of information provided relate to express delivery services, outsourcing services, special services, electronic services, industry solutions and shipping information. The firm continuously updates its website in an effort to ensure that the external stakeholders receive the most recent company information (TNT Express UAE, 2011, para.6). Eighty five percent of the respondents interviewed said that TNT Express UAE has established a contact helpdesk through which the customers can make enquires. These respondents said that the helpdesk is effective in that it is electronic in nature. As a result, customers send their inquiries to a specific email. Through the helpdesk, customers can inquire about the delivery status of their consignments and other booking inquiries. In addition, the firm has also provided the public with a telephone number which they can call and seek assistance by speak to a customer care agent. In addition, fifty percent of the respondents interviewed said that the firm holds negotiations and discussions in order to establish a common position in case of certain situations. Ninety percent of the respondents interviewed said that TNT was relatively effective in utilising emerging information communication technologies. They said that TNT Express has incorporated electronic commerce as an external channel of communication so as to maintai n a good relationship with its customers. Currently, it is possible for customers to manage their shipments online through their mobile phones and personal computers. Additionally, TNT Express UAE has also integrated emerging Express Import systems. The system enables TNT Express UAE customers to have absolute control of their delivery. By utilising this technology, it will be possible for customers to order imports according to their desired terms. For example, customers can be able to make payment using their local currency. The company’s Express Import System also enables consumers to attain information on when their deliveries will arrive. The system is highly automated in that it creates a link between the seller and importing customer by sending an automatic email. The non-conventional channels which are supported by emerging information communication technologies have been very efficient compared to the conventional means. For example, by utilising its company website in communicating to the external stakeholders, the firm has been able to communicate to a large number of individuals more cost effectively. The company is also able to update the website more efficiently. Conclusion The analysis has illustrated that there are a wide range of external communication channels that an organisation can utilise. The two main categories of communication channels that firms integrate include the conventional channels and the non-conventional channels. In its operation, TNT Express UAE has integrated both conventional and non-conventional channels. Some of the main conventional methods of communication integrated by the firm include use of business letters, direct mails, telephone and negotiation. In addition, the firm also utilises information communication technologies such as use of emails. However, the research findings of the study indicate that there is a gap in the firm’s external communication using non-conventional channels. This is due to t he fact that the firm has not utilised digital communication channels exhaustively. Recommendations In addition to its Express Import System, the firm’s management team should also consider incorporating emerging social communication technologies. Some of the technologies that the management team should consider include use of social networking tools such as Blogs, Wikis, You Tube and Facebook. Through these tools, TNT Express UAE will be able to able to communicate effectively to the various stakeholders. Currently, a significant proportion of external business stakeholders are increasingly utilising emerging social networking tools. By integrating these tools, TNT Express UAE will not only be effective in communicating with the public but also in interacting with the public. Currently, the firm’s interaction capacity through communication is limited. Incorporating the social communication tools will attract a large number of potential customers. The social networking tools act a platform through which interaction occurs. For example, by developing a Blog and a Wiki, it will be possible for the public to post their opinions regarding the firm’s operation. This arises from the fact that a large number of customers are integrating social communication tools in their consumption behaviour. Therefore, it is paramount for the firm to move with the market trend. As a result, the firm will be in a position to identify the areas of its operation in which improvement is necessary. Reference List Blythe, J., 2005. Principles and practice of marketing. London: Thompson Learning. Boone, L. Kurtz, D., 2010. Contemporary business. John Wiley and Sons. Carrol, B., 2009. Business and society; ethics and stakeholder management. Mason, OH: South Western Cengage. Chaturvedi P. Mukesh, C., n.d. Business communication. New Delhi: Pearson Education. Debasish, S. Das, B., 2009. Business communication. New Delhi: PHI Learning. Guffey, M., Rogin, P. Rhodes, K ., 2010. Business communication; process and product. Toronto: Nelson Education. Kitchen, P., 1999. Public relations; principles and practices. London: International Thomson Business Press. Krizan, E., Logan, C. Williams, P., 2008. Business communication. Mason, OH: Thomson South Western. Lerbinger, O., 2006. Corporate affairs; interacting with the interest group, media and government. New York: Routledge. Masterman, G. Wood, E., 2006. Innovative marketing communication; strategies for the events industry. London: Elsevier. Narula, U., 2006. Business communication practices; modern trends. New Delhi: Atlantic. TNT Express UAE. 2011. Company profile. Web. This research paper on TNT Express UAE Company External Communication was written and submitted by user Landyn Fernandez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.